Apple Inc. (AAPL)

Watch
Watch: revenue growth is accelerating
$319.70
Last close
+37.9%
1-year return
AAPL Bull Case vs. Bear Case

A data-driven read of AAPL's strengths and risk factors, built from its financials, earnings history, analyst activity, and insider trading, not opinion or speculation.

Strengths
Revenue growth is accelerating (6.4% most recent year).
Operating margin is the highest in the last 8 years on record.
Total debt has fallen for 4 straight years on record.
Share count fell 2.3% year over year via buybacks.
On a 7-quarter EPS beat streak.
Beats EPS estimates 89% of the time.
Watch Items
Debt exceeds cash & investments by 35,981,000,000 (raw units).
Accounts receivable grew 19.1%, notably faster than revenue's 6.4%.
Largest EPS miss on record is -39.6%.
Cluster insider selling on record: 4 instance(s) of 2+ insiders selling within a 30-day window.
Who's Bullish on AAPL, and Who Isn't

Five independent market signals, analysts, institutions, insiders, short sellers, and price trend, each scored from real, current data. See exactly where the smart money agrees, and where it's split.

Signals are mixed: 3 of 5 available lean bullish, 2 lean bearish.

Institutions
-27.50M shares net this 13F cycle
Insiders
Net selling
Analysts
Moderate Buy consensus, 19 analysts
Short Sellers
Short interest falling, 1 straight reports
Price Trend
Uptrend, price above a rising 50-day average
Valuation check: Revenue growth is accelerating and analyst price targets have been rising, a consistent story.
AAPL's Biggest Trading Days

Every trading day in the last 2 years where AAPL moved 4% or more in a single session, most recent first, a quick read on how volatile this stock has really been. See full daily price history →

DateMoveClose
Jul 31, 2026-7.35%$308.91
Jul 15, 2026+4.01%$327.50
Jul 2, 2026+4.84%$308.63
Jun 25, 2026-6.12%$275.15
Feb 12, 2026-5.00%$261.73
Feb 2, 2026+4.06%$270.01
Sep 22, 2025+4.31%$256.08
Aug 8, 2025+4.23%$229.35
Aug 6, 2025+5.09%$213.25
May 12, 2025+6.31%$210.79
Apr 11, 2025+4.06%$198.15
Apr 10, 2025-4.24%$190.42
Apr 9, 2025+15.33%$198.85
Apr 8, 2025-4.99%$172.42
Apr 4, 2025-7.29%$188.38
Apr 3, 2025-9.25%$203.19
Mar 10, 2025-4.85%$227.48
Jan 16, 2025-4.04%$228.26
The AAPL Timeline: Earnings, Insider Trades & Analyst Calls

Every major event from the past 12 months, earnings reports, insider transactions, and analyst upgrades or downgrades, merged into a single chronological feed so you can see what clustered together.

IAug 25, 2026Newstead Jennifer: Sale$447K
IAug 18, 2026Newstead Jennifer: Sale$442K
RAug 17, 2026Rothschild & Co Redburn: UpgradeBuy
IAug 11, 2026Newstead Jennifer: Sale$443K
RAug 10, 2026Jefferies: DowngradeUnderperform
RAug 4, 2026DZ Bank: DowngradeHold
RAug 4, 2026China Renaissance: DowngradeHold
EJul 30, 2026Q3 '26 earnings: beat EPS+6.8% surprise
RJul 17, 2026HSBC Securities: UpgradeBuy
RJul 14, 2026KeyBanc Capital Markets: DowngradeUnderweight
IJun 16, 2026Borders Ben: Sale$34K
IMay 27, 2026LEVINSON ARTHUR D: Sale$15,551K
IMay 8, 2026Borders Ben: Sale$369K
IMay 6, 2026LEVINSON ARTHUR D: Sale$71,190K
EApr 30, 2026Q2 '26 earnings: beat EPS+3.3% surprise
IApr 23, 2026Parekh Kevan: Sale$422K
RApr 17, 2026BNP Paribas Exane: UpgradeOutperform
IApr 2, 2026COOK TIMOTHY D: Sale$16,512K
IApr 2, 2026O'BRIEN DEIRDRE: Sale$7,661K
EJan 29, 2026Q1 '26 earnings: beat EPS+6.3% surprise
INov 7, 2025KONDO CHRIS: Sale$1,018K
EOct 30, 2025Q4 '25 earnings: beat EPS+4.0% surprise
IOct 16, 2025Parekh Kevan: Sale$1,039K
IOct 2, 2025Adams Katherine L.: Sale$12,101K
IOct 2, 2025O'BRIEN DEIRDRE: Sale$11,071K
Sector
Technology
Industry
Consumer Electronics
Exchange
NASDAQ

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple Vision Pro, Apple TV, Apple Watch, Beats products, and HomePod, as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allows customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

One Apple Park Way, Cupertino, CA, 95014, United States, (408) 996-1010

AAPL By the Numbers

A complete statistical profile built from AAPL's full price, financial, and ownership history, not an isolated snapshot. Explore any category in depth below.

Price & Momentum
Full price insights →
Volatility regime
Right around normal
52-week range position
82%
Trend
Uptrend, price above a rising 50-day average
Current streak
3d up
View full historical prices →
Financial Health
Full financial statements →
Revenue growth
Accelerating
FCF conversion
88%
Net debt
$35.98B
Share count, 1yr
-2.3%
Valuation
P/E (ttm)
37.8x
PEG
5.89

P/E uses trailing 12-month earnings where 4 recent quarters are on record, otherwise the latest fiscal year. PEG divides P/E by trailing revenue growth (a proxy, not true forward earnings growth, which this data doesn't include).

Earnings
Full earnings history →
EPS beat rate
+89%
Current streak
7q beat
Analyst Coverage
Full analyst ratings →
Consensus
Moderate Buy
Avg target upside
+2.3%
Target agreement
Wide disagreement
Insider Activity
Full insider transactions →
Net flow
-$200.33M
Transactions on record
17
Short Interest
Full short interest →
Shares short
141.6M
Days-to-cover percentile
83th
Days to cover
2.4
Institutional Ownership
Full institutional holders →
Total holders
5,681
Net flow this cycle
-$128.40B
Top 10 concentration
+64%
This overview draws together AAPL's price action, fundamentals, and market activity into one view, click through any section above for the full underlying analysis. The bull/bear breakdown and agreement matrix combine independently-sourced signals and are not a recommendation; any single signal can be wrong, and agreement between them is not a guarantee of future performance. This is historical data, not investment advice. Read disclaimer →